Quotes

It is more important to do what is strategically right than what is immediately profitable.

Good companies will meet needs; great companies will create markets.

The best advertising is done by satisfied customers.

Marketing is the art of creating genuine customer value.

If you want something new, you have to stop doing something old.

The entrepreneur always searches for change, responds to it, and exploits it.

Results are obtained by exploiting opportunities, not by solving problems.

Knowledge has to be improved, challenged, and increased constantly.

There is nothing so useless as doing efficiently that which should not be done at all.

What gets measured gets managed.

Culture eats strategy for breakfast.

The most important thing in communication is hearing what isn't said.