Status in English

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes.

Don't be afraid to ask for help when you need it. And don't be too proud to accept it when it's offered.

My job is not to be easy on people. My job is to make them better.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

It's better to be a pirate than to join the Navy.

I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.

Stay foolish to stay hungry.

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.

The doers are the major thinkers. The people that really create the things that change this industry are both the thinker and doer in one person.