Status in English

Don't let the noise of others' opinions drown out your inner voice.

My model for business is The Beatles. They were four guys who kept each other's kind of negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person; they're done by a team of people.

Innovation is the ability to see change as an opportunity - not a threat.

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

I'm as proud of what we don't do as I am of what we do.

I want to make a dent in the universe.

It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not.

When you're young, you look at television and think, 'There's a conspiracy. The networks have conspired to dumb us down.' But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.

We're here to put a dent in the universe. Otherwise, why else even be here?

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves.

Don't be trapped by dogma, which is living with the results of other people's thinking.